Question
Addressing a pain point in the marketplace during a pitch presentation is crucial as it shows potential investors that there is a real problem that needs solving, and that your business has the solution. It helps to establish a connection with the audience by showing empathy and understanding of the problem. This can make your business idea more appealing to investors as it demonstrates that your business has a clear purpose and direction. Furthermore, it validates the need for your product or service in the market, which can increase the chances of securing investment.
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This pitch deck follows a standard investor deck structure, which corresponds with the art of pitching. Typically, before getting into the ask or the nuts and bolts of how the business works, presenters should provide the audience with an empathetic story and validating context that shows how a pain point in the marketplace can be addressed. This pain point is the problem.
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