Question
Evaluative feedback is crucial before coaching in a business environment because it helps to establish a clear understanding of performance and expectations. It allows the individual to know where they stand and what areas they need to improve on. This feedback can help to alleviate fears and assure employees that they are in good standing. However, it's important to separate evaluative feedback from coaching. The reactions to evaluations can be so powerful that the receiver might be too distracted to fully process the coaching feedback that follows.
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Many people balk at evaluation out of fear of falling short, but everyone admits that it's something they think about. For this reason, evaluative feedback must come before coaching. If you provide coaching without evaluation, you can be sure the recipient's inner monologue is filling in the gaps. When evaluations are solid, they help calm fears and assure employees that they are in good standing. Don't fall into the trap of sharing coaching and evaluation in the same breath, however. Reactions to evaluations are so powerful that the receiver is momentarily distracted so much such that he or she is unable to fully process the coaching feedback that would follow.
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