Strategy mapping in the Balanced Scorecard (BSC) is crucial as it provides a visual representation of the company's strategy and how organizational units, departments, and operations align with that strategy. It helps in identifying and illustrating the strategic objectives, showing the cause-effect relationships between them, and linking them to the performance measures and targets. This way, it ensures that all parts of the organization are working towards the same strategic goals.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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