Question
The Kotler's Matrix is a tool used in pricing strategies to assess the value of products. It involves listing products on an assessment table, plotting the value of each product from low to high across quality and price. Once every product is assessed, they are entered into the relevant pricing option grids on the matrix. This allows executives to visualize the positioning of their products in terms of quality and price, and make informed pricing decisions to maximize profit margins.
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In order to price their products, execs can use this Kotler's Matrix slide to list products on an assessment table. The value of each product is plotted from low to high across quality and price. Once every product is assessed, enter the products into each of the relevant pricing option grids on the matrix.
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