The Market Attractiveness Framework is used in portfolio analysis to evaluate the attractiveness of different markets. It considers factors such as Market Size, Growth Rate, Institutional Contexts, Competition, Cultural and Economic Distance. This framework helps in communicating the results of a portfolio analysis.

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Consulting Frameworks

Use our compilation of commonly used Consulting Frameworks to better structure your analysis and communicate the most suitable recommendations. This d...

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Communicate the results of a portfolio analysis you conducted with the Market Attractiveness Framework. The results can be divided into: Market Size, Growth Rate, Institutional Contexts, Competition, Cultural and Economic Distance. If the strategy around your venture's compelling story (based on a strong argument for the future) needs to be redefined, employ the AcdB model. Examine current position, define vision and map out an effective direction. With the The Strategic Triangle (3C's) framework slide, you can demonstrate the competitive position in relation to customers, products and channels, define your strategy and explain the measures that can be taken to drive improvements.

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The Strategic Triangle (3C's) framework is used in business strategy to analyze a company's competitive position. It helps in understanding the relationship between customers, competitors, and the company. The framework can be used to define the company's strategy and to identify measures that can be taken to improve its competitive position. It can also be used to communicate the company's position to stakeholders.

The AcdB model can contribute to the success of a venture's compelling story by helping to redefine the strategy if necessary. It allows for an examination of the current position, defining a vision, and mapping out an effective direction. This can strengthen the argument for the future of the venture, making the story more compelling.

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