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The Market Attractiveness Framework is used in portfolio analysis to evaluate the attractiveness of different markets. It considers factors such as Market Size, Growth Rate, Institutional Contexts, Competition, Cultural and Economic Distance. This framework helps in communicating the results of a portfolio analysis.
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Communicate the results of a portfolio analysis you conducted with the Market Attractiveness Framework. The results can be divided into: Market Size, Growth Rate, Institutional Contexts, Competition, Cultural and Economic Distance. If the strategy around your venture's compelling story (based on a strong argument for the future) needs to be redefined, employ the AcdB model. Examine current position, define vision and map out an effective direction. With the The Strategic Triangle (3C's) framework slide, you can demonstrate the competitive position in relation to customers, products and channels, define your strategy and explain the measures that can be taken to drive improvements.
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Use our compilation of commonly used Consulting Frameworks to better structure your analysis and communicate the most suitable recommendations. This d...
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