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The PADRE culture at Zuora stands for Pipeline, Acquire, Deploy, Run, and Expand. It visualizes the company as an integrated organization of subsystems, all tied to the customer, supported by three core back-of-the-house subsystems: people, product, and money. Pipeline builds market awareness of the company's story to attract potential subscribers. The Acquire subsystem encompasses the buyer's journey, understanding how potential subscribers make decisions and their alternative solutions. Deploy is about getting customers up and running as quickly and efficiently as possible. This culture contributes to the success of subscription services by ensuring a smooth customer journey, from awareness to acquisition and deployment, thereby enhancing customer satisfaction and retention.
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At Zuora we call this culture PADRE: which stands for Pipeline, Acquire, Deploy, Run, and Expand. It's a way to visualize the company as an integrated organization of subsystems, all tied to the customer, supported by three core back-of-the-house subsystems: people, product, and money. Pipeline is building market awareness of your story to get an interested potential base of subscribers. The Acquire subsystem encompasses the buyer's journey—how does the potential subscriber make decisions? What are their alternative solutions? Deploy is all about getting customers up and running as quickly and efficiently as possible.
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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