Download and customize hundreds of business templates for free
Creating a value map involves selecting a target customer group and using data-driven surveys to rank value drivers, which are the core list of criteria that customers value in the order of importance. Then, on a scale of one to ten, indicate how good your company is in meeting each value driver. This map can be used to identify which value drivers could be improved to increase a company's willingness to pay (WTP). By focusing on these areas, a company can enhance its value proposition and increase customer satisfaction, thereby improving WTP.
Question was asked on:
A value map is an excellent tool to visualize critical strategic opportunities and tradeoffs. To build a value map, select your target customer group and use data-driven surveys to rank value drivers, the core list of criteria that customers value in the order of importance. Finally, on a scale of one to ten, indicate how good your company is in meeting each value driver. Create this map for your organization and see which value drivers you could use to improve WTP.
Asked on the following book summary:
Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpler Strategy by Felix Oberholzer-Gee shares top ins...
Download and customize hundreds of business templates for free
What is the most effective revenue model or monetization strategy for your organization? This presentation provides a comprehensive guide to tried-and-true revenue models that can be highly lucrative when used right. Use these slides to integrate sound avenues for monetization with your current value proposition, customer relationship, and operation structure.
How to introduce a new product to the most promising market? With a solid go to market strategy on deck, make sure the resources and hard work spent on a new product are ultimately worthwhile. This presentation covers the essential components of a GTM plan, and includes tools such as market trends analyses, customer value map, product-market fit, expansion lifecycle, revenue growth projection, plus many more.
Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Companies can use different growth strategies to escape stagnation, but execs also need tools to communicate the timeframe of a strategy, decide which growth areas to prioritize, or assess the organization’s current capabilities and if they’re enough for the next growth challenge.
How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales team with this Sales Strategy deck. Segment your target customers and organize your sales team to maximize returns. And don’t forget to use sales control tools to assess performance and improve progress.