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The process of giving a presentation on competitive analysis findings involves several steps. First, gather your data and analyze it to identify your competitors' strengths and weaknesses. Then, create a presentation that clearly and succinctly presents these findings. This could involve using charts, graphs, or other visual aids to help illustrate your points. Finally, present your findings to your team or stakeholders, making sure to highlight key points and potential strategies for leveraging this information.
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Execs need competitive analysis to get outside of what they think they're good at or what their competitors to do and switch course and pivot as they see areas of weakness in competitors for you to act on. Pivot in terms of technical changes or pivot in terms of brand image or brand positioning. No matter what you do, you feel if they actually need to give a presentation on your findings, the second half of the deck is great for that. With this explainer, you'll learn how top companies like McDonald's, Apple, Robinhood, and Netflix use competitive analysis to be at the top of their industry.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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