The purpose of a business model canvas is to provide a structured way to describe, visualize, and potentially change a business model. It serves as a shared language that allows for systematic challenging of assumptions about one's business model and facilitates successful innovation. The canvas describes how a company creates, delivers, and captures value. It comprises nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams.
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