The BCG Growth-Share Matrix is a strategic planning tool developed by the Boston Consulting Group. It helps companies analyze their product portfolio and make decisions about where to invest. The matrix consists of four quadrants: Stars, Cash Cows, Question Marks, and Dogs, each representing a specific type of product in the company's portfolio. Stars are high-growth, high-market-share products. Cash Cows are low-growth, high-market-share products. Question Marks are high-growth, low-market-share products. Dogs are low-growth, low-market-share products.
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