A company's cost position can significantly influence its competitive position. If a company can maintain a low cost position, it can offer its products or services at a lower price than its competitors, which can give it a competitive advantage. However, a low cost position is not the only factor that determines competitiveness. Other factors such as product quality, brand identity, distribution channels, and level of vertical integration also play a crucial role.
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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