What is the relationship between fusion and financial performance of a company?

Fusion, in the context of business, refers to the integration of a company's external brand and internal culture. It is closely related to concepts like brand equity and corporate identity. Brand equity refers to the value a strong brand brings to a company, while corporate identity is about the image a company projects to its stakeholders. Fusion enhances both these concepts by ensuring that the brand image is not only projected externally, but is also ingrained in the company's culture. This alignment leads to better financial results, higher customer approvals, and improved employee satisfaction.

Leadership plays a crucial role in achieving fusion. They are responsible for creating and maintaining a culture that aligns with the brand's values and mission. They also need to ensure that this culture is integrated into every aspect of the business, from internal operations to customer interactions. This requires a deep understanding of the brand, clear communication, and consistent actions. By doing so, leaders can create a strong alignment between the brand and the culture, leading to improved performance, customer approval, and employee satisfaction.