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In the context of 'The Infinite Game', a 'Just Cause' serves as a higher purpose or mission that an organization strives to advance. It's not just about benefiting the contributors, but also the people the organization serves. This cause-oriented approach fosters loyalty among customers and employees, thereby strengthening the organization and enhancing its longevity. It's a key principle for an infinite-minded leader who aims to keep the infinite game going, rather than focusing on short-term gains.
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What’s the difference between leaders who only achieve short-term success and visionaries who create resilient and truly competitive organizations? Re...
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The primary benefit of the Just Cause must go to people other than the contributors. A leader must invest his time, energy, and skills to benefit those he leads and keep the infinite game going. An infinite-minded investor looks to advance a higher cause, which, when successful, can be highly profitable. A finite-minded investor has a mindset similar to a gambler. This overall service orientation creates loyalty among both customers and employees, giving the organization both strength and longevity.
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