In the context of 'The Infinite Game', a 'Just Cause' serves as a higher purpose or mission that an organization strives to advance. It's not just about benefiting the contributors, but also the people the organization serves. This cause-oriented approach fosters loyalty among customers and employees, thereby strengthening the organization and enhancing its longevity. It's a key principle for an infinite-minded leader who aims to keep the infinite game going, rather than focusing on short-term gains.

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The Infinite Game

What’s the difference between leaders who only achieve short-term success and visionaries who create resilient and truly competitive organizations? Re...

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The primary benefit of the Just Cause must go to people other than the contributors. A leader must invest his time, energy, and skills to benefit those he leads and keep the infinite game going. An infinite-minded investor looks to advance a higher cause, which, when successful, can be highly profitable. A finite-minded investor has a mindset similar to a gambler. This overall service orientation creates loyalty among both customers and employees, giving the organization both strength and longevity.

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The Infinite Game presents several innovative ideas. One of the key insights is the concept of the 'Just Cause', which suggests that the primary benefit of any endeavor should go to people other than the contributors. This means a leader should invest their time, energy, and skills to benefit those they lead and keep the infinite game going. Another surprising insight is the distinction between infinite-minded and finite-minded investors. An infinite-minded investor looks to advance a higher cause, which can be highly profitable when successful, while a finite-minded investor is likened to a gambler. This service-oriented approach creates loyalty among customers and employees, giving the organization strength and longevity.

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