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A marketing plan plays a crucial role in a business. It contains one or more marketing strategies and serves as the framework from which all marketing strategies are created. It helps connect each strategy back to a larger marketing operation and business goal. In essence, a marketing plan guides the direction of a company's marketing efforts, ensuring they align with the overall business objectives.
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"A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal," HubSpot team says. According to them, the below steps will help you put together a comprehensive marketing plan.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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