Question
An evaluation matrix in the context of partnerships is a tool used to weigh various partnership options against each other. It helps in making decisions by comparing potential partners on various parameters such as organizational buy-in, brand synergy, and customer acquisition potential. This allows for a more objective and comprehensive assessment, leading to better decision-making.
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Track a partnership's activity progress and develop outcome-based measures for success. (Slide 4) Potential risk association identifies and calculates partnership value against potential exposure to risk. (Slide 8) An evaluation matrix weighs various partnership options against each other to select more organizational buy-in, better brand synergy, or acquire more customers. (Slide 12)
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