Brand identity plays a crucial role in competitive strategies as it helps a company to differentiate itself from its competitors. It includes elements like logo, color scheme, and overall visual appearance, which create a certain image in the customer's mind. This identity can influence the customer's perception about the company and its products, thereby affecting their buying decisions. Moreover, a strong brand identity can build customer loyalty and provide a company with a competitive edge.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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