Question
Data analysis plays a crucial role in brand management. It helps in understanding customer behavior, preferences, and trends. This information can be used to make informed decisions about brand positioning, marketing strategies, and product development. It also aids in measuring the effectiveness of marketing campaigns and identifying areas for improvement. Furthermore, data analysis can provide insights into market trends and competitive landscape, enabling proactive brand management.
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This data is now used to provide deeper analysis for fans on the company's app, live TV, and even provide in-depth analysis through its Formula 1 TV subscription streaming service. The company is now focused on growing its US audience, which is why it invested in its Netflix series, launched a new race in Miami for 2022, and even scrapped its NBC deal for a new partnership with ESPN that gives sports fans access for free.
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