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What is the role of data analysis in brand management?

Data analysis plays a crucial role in brand management. It helps in understanding customer behavior, preferences, and trends. This information can be used to make informed decisions about brand positioning, marketing strategies, and product development. It also aids in measuring the effectiveness of marketing campaigns and identifying areas for improvement. Furthermore, data analysis can provide insights into market trends and competitive landscape, enabling proactive brand management.

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This data is now used to provide deeper analysis for fans on the company's app, live TV, and even provide in-depth analysis through its Formula 1 TV subscription streaming service. The company is now focused on growing its US audience, which is why it invested in its Netflix series, launched a new race in Miami for 2022, and even scrapped its NBC deal for a new partnership with ESPN that gives sports fans access for free.

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Preview of Brand Management
Presentation
34 Slides
3 Formats

Preview (34 slides)

Title Slide preview
Aaker’S Brand Personality Scale Slide preview
Brand Positioning Strategy Slide preview
Brand Anatomy Slide preview
Brand Vision Slide preview
Consumer Benefit Slide preview
Brand Essence Wheel Slide preview
Brand Architecture Slide preview
Brand Growth Questionnaire  Slide preview
Know your brand vision Slide preview
Validate Slide preview
Branding Components Canvas Slide preview
Brand Statement Formula Slide preview
Brand Messaging Map Slide preview
Brand Style Guide Slide preview
Brand Audit Slide preview
Brand Audit Traffic Analysis Slide preview
Brand Audit Slide preview
Brand Audit Slide preview
Action & Monitor Slide preview
Buyer Persona Slide preview
CUSTOMER ATTITUDE SURVEY Slide preview
Omnichannel Overview Slide preview
Perceptual Map Slide preview
Global Market Trends Slide preview
Brand Competitors Slide preview
Brand Positioning Strategy Slide preview
Brand Positioning Canvas Slide preview
Cost Table Slide preview
Brand Health Tracking Slide preview
Brand Health Dashboard Slide preview
Brand Equity Slide preview
Impact  Trending Slide preview
Engagement By Region Slide preview

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