Question
Empathy maps play a crucial role in the design-thinking framework. They help designers and product managers to step into the shoes of potential users, understanding their attitudes, behaviors, and experiences. This understanding can guide the design process, helping to ensure that features or improvements are not only worth the time to develop, but will also create positive feedback loops. Empathy maps serve as a source of truth, grounding team members and preventing subtle biases from influencing the design process.
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As each product has multiple user groups, users can be grouped into cohorts. Empathy maps can be created for persona types from each cohort to "wire" the designer and product manager's mental frame into the shoes of a real potential user. Everything from their attitudes and behaviors, what they hear, see, think, and do can be used. These user empathy maps can ground team members as a source of truth so that subtle biases don't take over the design process. Empathizing with the users helps determine what features or improvements are not just worth your time, but will also create positive feedback loops.
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