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Geographic coverage plays a significant role in competitive strategies as it determines the reach of a business. The more locations a business has throughout the world, the wider its customer base and market penetration. This can lead to increased sales and revenue, giving the business a competitive edge over others with less geographic coverage.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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