Leadership plays a crucial role in achieving fusion. They are responsible for creating and maintaining a culture that aligns with the brand's values and mission. They also need to ensure that this culture is integrated into every aspect of the business, from internal operations to customer interactions. This requires a deep understanding of the brand, clear communication, and consistent actions. By doing so, leaders can create a strong alignment between the brand and the culture, leading to improved performance, customer approval, and employee satisfaction.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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