Market analysis plays a crucial role in a marketing plan as it helps in understanding the market conditions, identifying potential customers, and positioning the product or service. It provides valuable insights into market trends, demographics, economic shifts, customer's buying habits, and competitive analysis. This information is vital in developing strategies for segmentation, targeting, and positioning. It also assists in setting specific, measurable, achievable, relevant, and time-bound marketing objectives.
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Use this slide to communicate the results of your Segmentation, Targeting and Positioning (STP) research. This means talking about your strategy to Segment your market, Target your best customers and Position your offering. Introduce main marketing objectives (brand's defined goals) to your stakeholders with this slide. Make sure that your objectives are specific, measurable, achievable, relevant and time-bound. Also mention, how you'll will qualify them. Marketing executives are often challenged with justifying budgets to the company leadership. That is why discussing financial objectives is imperative. Talking about expenses upfront will better your chances of staying within the allocated budget.