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In the design research process as described in The Design of Everyday Things, observation plays a crucial role. It involves watching people as they use products and behave in their natural environment. The aim is to understand the nature of a problem. This understanding can then inform the design process, helping to create products that are better suited to the way people actually use them.
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Observation — this form of design research involves simply observations of people as they use products and behave as they normally would. The goal is to understand the nature of a problem Idea generation — creativity is critical at this stage. Norman recommends to generate a lot of ideas, create without regard for constraints, and question everything Prototype — the only way to really know if an idea is reasonable is to test it. Build a quick prototype or mock-up of each potential solution Test — gather a person or group of people as closely resemblant to the target demographic as possible to test the thing you have designed. Norman recommends to study five people individually; then, when those tests have been analyzed, study five more people individually, and so on
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How do designers improve their products to work around flaws in human logic? In The Design of Everyday Things, Don Norman teaches the top frameworks b...
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