Past precedents play a significant role in assessing the opportunity of an existing market. They provide valuable insights into the market's history, trends, and patterns, which can be used to predict future opportunities. For instance, if a product or service has been successful in the past, it's likely that it will continue to be valued by consumers, indicating a high opportunity. Conversely, if past precedents show a market to be oversaturated or declining, it may suggest minimal to no opportunity. Therefore, past precedents can guide decision-making and strategy development for market entry.
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