Performance measures in the Balanced Scorecard (BSC) play a crucial role in assessing the organization's progress towards achieving its strategic objectives. They provide a quantifiable means to evaluate how well an organization is performing in each of the four perspectives of the BSC: Financial, Customer, Internal Process, and Learning and Growth. These measures are often expressed as Key Performance Indicators (KPIs) and targets, which serve as benchmarks for success. They also guide the development of strategic initiatives and campaigns.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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