What is the role of services offered in a company's competitive strategy?

The quality of a company's technology is important in its competitive strategy because it can provide a significant advantage over competitors. High-quality technology can improve efficiency, reduce costs, and enhance the customer experience, all of which can lead to increased market share and profitability. It can also serve as a barrier to entry for potential competitors.

A company can use its services offered as a competitive advantage by ensuring they are of high quality, unique, and meet the needs of the customers better than the services offered by competitors. This could be achieved through innovation, excellent customer service, and continuous improvement. The company can also leverage its distribution channels and brand identity to gain a competitive edge.

A company's cost position can significantly influence its competitive position. If a company can maintain a low cost position, it can offer its products or services at a lower price than its competitors, which can give it a competitive advantage. However, a low cost position is not the only factor that determines competitiveness. Other factors such as product quality, brand identity, distribution channels, and level of vertical integration also play a crucial role.