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Strategic viral loops play a crucial role in product management. They are essentially a mechanism that helps products grow their user base exponentially by leveraging the users themselves. When a product is designed with a viral loop, it means that existing users will bring in new users as a natural part of product usage. This can lead to rapid growth and scalability, which is why it's considered a strategic tool in product management. However, it's important to note that not all products can or should be designed with a viral loop. It depends on the nature of the product and the target audience.
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Does your product management process feel like it's lagging behind with the wrong tools? Our Product Management Toolkit collection includes some of th...
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As a product manager, how do you build a product in the first place? You first need to know who your customers are. When Apple launched the Apple Watch Series 3 in 2017, its target audience had a 55% focus on the 25-44 age range. But when Apple launched the Apple Watch Series 4, it went after adults between the ages of 44 and 54. Why the change? The product managers had a different target customer in mind...
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