The BCG Growth-Share Matrix is a strategic planning tool developed by the Boston Consulting Group. It helps companies analyze their product portfolio and make decisions about where to invest. The matrix plots products based on their market growth rate and relative market share, categorizing them into four types: Stars, Cash Cows, Question Marks, and Dogs. This helps companies identify their profitable products (Stars and Cash Cows), as well as those which might require investment (Question Marks) or possibly divestment (Dogs).
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