What is the role of the Directly Responsible Individual (DRI) in the Agile Method for Digital Product?

The Directly Responsible Individual (DRI) in the Agile Method for Digital Product is the person who is held accountable for a specific assignment. If something isn't done right, the DRI is the one who will be held responsible. This role embodies the Agile value of responsibility. The DRI is encouraged to focus on producing great work rather than on saving money.

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Furthermore, the notion of responsibility, a key Agile value, is enshrined at Apple in a company acronym, the DRI. DRI stands for "Directly Responsible Individual," and describes the person on any given assignment who will be called on the carpet if something isn't done right. Apple teams also work in short, iterative cycles; don't have middle managers; and are encouraged to do great work rather than to save money, which are all signs of solid agile organization, Denning concludes."

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Agile Method for Digital Product

How can you drive higher team productivity, lower risk, and faster time to market in today's digital space? Follow this Agile Method for Digital Produ...

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