Question
The Kirkpatrick Model plays a crucial role in the evaluation phase of the ADDIE framework. It provides a structured method to assess the effectiveness of the training program. The model presents a pyramid hierarchy of benefits, starting with the overall reaction of the employees to the training. It then evaluates learning retention and behavioral changes, i.e., whether the skills learned are being applied in day-to-day behavior. Finally, it quantifies the business impact of the training, such as improvements in productivity and output quality, leading to the calculation of the program's Return on Investment (ROI).
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You can use the Kirkpatrick Model in conjunction with ADDIE in the evaluation process. The Kirkpatrick model presents a pyramid hierarchy of benefits. Measure the overall reaction from employees first. Do the trainees enjoy the course? Would they recommend it to others? The following layers evaluate your program's learning retention, followed by behavioral changes. Are the skills learned actually being translated into day-to-day behavior? Next, quantify the business impact that the training has, such as productivity and output quality, all leading to the program's ROI. In our example, if training eventually leads to more online sales, you know you have a successful training program. (Slide 25)
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