Question
The Underserved Needs segment in the Product Market Pyramid represents the needs of the target customers that are not currently being met. It is identified after selecting the Target Customers and it provides an opportunity for businesses to develop products or services to meet these unfulfilled needs.
This question was asked on:
The market for a product is the set of all existing and potential customers that share a set of related needs. Market size is measured in terms of the number of customers or total revenue generated. The Product Market Pyramid maps the market into an underlying Target Customer segment and followed by an Underserved Needs segment. This is because needs that aren't met can be identified only after selecting the Target Customers.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
