Demographic and psychographic traits are crucial in creating a target customer profile as they provide a comprehensive understanding of the customer. Demographic traits such as age, gender, income, and location help in identifying who the customer is, while psychographic traits like interests, values, attitudes, and lifestyle provide insights into why they buy. This information allows businesses to tailor their products, marketing strategies, and services to meet the specific needs and preferences of their target customers, thereby increasing the chances of product success.
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