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Including the KPI of breakeven revenue in a quarterly report is significant as it provides a clear benchmark for the company to aim for. It represents the minimum amount of revenue the company needs to generate in order to cover its costs. By including this in the report, stakeholders can easily understand the company's financial health and performance. It also helps in setting realistic financial goals and making strategic decisions for the future.
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Quarterly reports should also include projections for the future. Execs can use this visualization as a goal-setting slide with four graphs and a table to cover key financial projections related to any topic. These could be strategic projections, sales projections, or projections related to the investment of resources. In this example, the company's 5-year financial projection is shared along with the KPI of breakeven revenue. This five-year projection could also be adjusted to address the next four quarters instead. (Slide 30)
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