The book 'Zag' is significant in the context of modern business practices as it offers a unique approach to branding and marketing. It presents a brand marketing model that includes four unique elements: Focus, Difference, Trend, and Communications. The author, Marty Neumeier, uses pictures and illustrations to effectively convey his points, making it an easy-to-understand guide for anyone serious about succeeding in business.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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