The book 'Zag' is significant in the context of modern business practices as it offers a unique approach to branding and marketing. It presents a brand marketing model that includes four unique elements: Focus, Difference, Trend, and Communications. The author, Marty Neumeier, uses pictures and illustrations to effectively convey his points, making it an easy-to-understand guide for anyone serious about succeeding in business.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.