The 'tipping point' in the Cold Start Theory refers to the critical mass or the smallest network needed for a product or service to become self-sustaining. Once this point is reached, the product or service can grow organically without the need for additional external inputs. It's significant because it represents the threshold at which a product or service becomes viable and can start to grow on its own.
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When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
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Networked products should focus on the smallest network needed to sustain the product. Different products require differently sized first networks. For Slack, a small team within a company is enough for the platform to work. But, when the credit card was first launched by Bank of America in 1958, it was done so across the whole of Fresno, California.
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