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The 'Stickiness Factor' as explained in 'The Tipping Point' refers to the specific content of a message that renders its impact memorable. It's about how to make an idea or concept 'sticky', meaning it stays with people and influences their behavior or perception. Understanding the 'Stickiness Factor' can help to make an idea, product, or message become popular or 'tip'.
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There is a fine line between having an idea embraced or dismissed. Readers learn here how to tip the scales in their favor and be on the right side of that line. The Stickiness Factor teaches readers that understanding their customers or audience will help them find those sticking points that make their idea take hold.
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The Tipping Point is described by the author as “That magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like ...
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