Question

What is the story of Gamestop's near bankruptcy in 2020?

Gamestop's near bankruptcy in 2020 was due to a combination of factors. The company had been struggling for years due to the rise of digital gaming, which reduced the demand for physical games and consoles that Gamestop sells. The COVID-19 pandemic further exacerbated these issues as many stores had to close temporarily. However, the company managed to avoid bankruptcy due to a surge in its stock price in early 2021, driven by a group of retail investors on Reddit.

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How do you communicate your value to customers? In this article, we'll explain what a Value Proposition is, how to create your own Value Proposition Canvas with examples, how to customize our template to get you started, and if you read until the end, you'll learn how Gamestop – the video game retail that was about to go bankrupt in 2020 – communicates the value proposition of its new NFT marketplace.

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