The 'tipping point' in the context of the Cold Start Theory refers to the moment when a networked product or service has gained enough traction in a smaller, initial network (the 'atomic network') that it can begin to expand and conquer larger networks. This is typically achieved after the product or service has been thoroughly tested and refined in the smaller network.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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