Question
Value innovation in the context of the Blue Ocean Strategy is a process where a company introduces new technologies designed to achieve both product differentiation and low costs. It is based on the alignment of the three strategy positions of value, profit, and people. This approach is more effective than merely pursuing innovation for its own sake. By creating demand, rather than competing for limited demand, companies can stop fighting a fight they have little chance of winning.
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is based on the alignment of the three strategy positions of value, profit, and people. Readers will find that this approach of value innovation, a process where a company introduces new technologies designed to achieve both product differentiation and low costs, is far more effective than merely pursuing innovation for its own sake. By creating demand, rather than competing for limited demand, companies can stop fighting a fight they have little chance of winning.
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