Question
Startups can learn several lessons from Apple's acquisition of NeXT. Firstly, the importance of strategic acquisitions: Apple was struggling with its operating system and found a solution in NeXT's technology. Secondly, the value of leadership: Steve Jobs' return to Apple was instrumental in its turnaround. He brought in trusted people from NeXT into top positions at Apple, demonstrating the importance of a strong and trusted team. Lastly, the necessity of reinvention: Apple had to transform itself from a PC company to a company that builds something new, showing that successful companies are those that can adapt and reinvent themselves.
This question was asked on:
In the '90s, Apple had lost market share to Microsoft. It was desperately searching for an operating system that could solve its networking and memory management issues. NeXT's operating system was the best fit. Apple eventually bought NeXT for $400 million, and Jobs was back as an advisor to the chairman. Immediately, he put trusted people from NeXT into the top ranks at Apple. Soon, Jobs took the helm as CEO. When Jobs asked Marakkula for advice on turning around Apple, he responded that lasting companies know how to reinvent themselves. Microsoft had beaten Apple in the Personal Computer market. Apple had to undergo a metamorphosis and become a company that builds something new.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
