Question
MailChimp's Year in Review report is compelling and creative due to its immersive and engaging presentation. It effectively recaps the company's major milestones and achievements, making it an extension of the brand. The report's design and layout are visually appealing, which draws in the viewer and enhances their understanding of the content. Furthermore, the report is concise and neatly organized, making it easy for stakeholders to digest the information.
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MailChimp – marketing automation platform and email marketing service, does a great job creating compelling, creative reports that become extensions of the brand. Thus, for example, scrolling through Mailchimp's Year in Review – 2019 report, the viewers experience an immersive recap of the company's major milestones and achievements.
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