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Pam Laffin is a perfect example of an anti-authority in anti-smoking campaigns because she brings real-life experience to the topic. She started smoking at a young age and ultimately passed away due to smoking-related complications. Her story is powerful and relatable, making her an effective spokesperson about the dangers of smoking. Unlike traditional authorities, she doesn't rely on credentials or research studies, but on her personal experience, which makes her message more impactful and believable.
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Pam Laffin was hired to be the face of the anti-smoking campaigns of the mid-1990s. She is the perfect example of the anti-authority because she is at the same time both an average person and someone who couldn't be in a more perfect position to convince others to give up cigarette smoking. At the time that she began speaking on behalf of the campaign, she was a twenty-nine year old mother who had begun smoking at age ten. Ultimately, she would pass away at age thirty-one as a result of her smoking, but not before becoming an extremely effective spokespersons about the dangers of smoking. Ms. Laffin is an anti-authority because she does not come with any fancy credentials or research studies to her name. Instead, she brings real-life experience with the topic at hand. She is relatable and people will believe her because, unlike the authorities, she is like me and you – an anti-authority.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are ...
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