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Several companies have followed Amazon's model of starting with one product and then expanding. Some notable examples include Apple, which started with computers and then expanded into phones, music, and other electronics; Google, which started as a search engine and now offers a wide range of products and services; and Alibaba, which started as a B2B marketplace and now has ventures in various sectors.
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Amazon's founder, Jeff Bezos, started a virtual store offering a larger inventory than most brick-and-mortar bookstores at lower fixed prices in 1995. Soon, after witnessing some success, Bezos realized that the concept will be appreciated by consumers looking to buy other products; so Amazon started to offer DVDs, electronics, toys, software and other goods for sale, Advertising Week 360 reports.
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