What predictions can be made about the future trends of the fintech industry based on year-over-year growth data?

Alternative methods to evaluate market insights in the fintech industry include:

1. Surveys and Interviews: These can provide direct insights from customers, potential customers, and industry experts.

2. Social Media Analysis: Social media platforms can be a rich source of data on customer preferences and trends.

3. Competitor Analysis: Understanding what competitors are doing can provide valuable insights.

4. Market Segmentation: This involves dividing the market into distinct groups of customers to better understand and target them.

5. Predictive Analytics: Using statistical techniques and AI to analyze current and historical facts to make predictions about future trends.

Global companies like Google or Apple can apply market research strategies to tap into the unbanked population in different regions by first understanding the specific needs and behaviors of this demographic. They can conduct surveys, interviews, and focus groups to gather qualitative data. They can also analyze existing data on the unbanked population's financial habits, preferences, and challenges. Based on these insights, they can develop products and services that meet the unique needs of the unbanked population. They can also partner with local businesses and organizations to gain trust and better understand the local culture and economic conditions.