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Core values play a crucial role in defining a brand for customers. They are a collection of the most important beliefs that guide a company's actions. These values help clarify the mission of the company and shape the perception of the brand in the minds of the customers. They communicate what the company stands for and what customers can expect from it. In essence, core values help to build trust and loyalty among customers.
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Think of the mission statement as the introduction to the story. The mission statement alone won't be sufficient to tell the story, you need to show support with the core values. A company's core values are a collection of the most important beliefs that guide its actions. This helps clarify the mission and define the brand for customers.
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