A corporate identity plays a crucial role in a company's overall marketing strategy. It is the way a corporation presents itself to the public and is a combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It's an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it.
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A corporate identity is a manner in which a business presents itself to the public, including all of a company's visual aspects and design elements: from logos to social media assets and stationery. It is important to note that a corporate identity requires planning, time and financial efforts and should involve all departments and employees.