Question
Clear messaging plays a crucial role in business continuity. It is key in building relationships, having strategic discussions, and ensuring everyone within the organization is on the same page. Clear messaging helps to reframe and refocus operations, marketing, and sales strategy, which can fuel revenue generation and cash flow during difficult times.
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It is important that your business continuation plan is reviewed and evaluated regularly. "I can't emphasize this enough – preparation is critical, and at moments like the present, planning is happening daily. Ultimately, it's all about coming out on top. Building relationships, having strategic discussions and developing clear messaging are key. It's also important to reframe and refocus your operations, marketing and sales strategy to fuel your revenue generation and cash flow during difficult times. For more information about business continuity planning, you can visit the Small Business Administration website or even SCORE's small business disaster preparedness resources," Elsey writes.
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