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Dynamic pricing plays a crucial role in the sales strategy of social networks. It allows social networks to charge advertisers different rates depending on the size of the audience they want to reach. This creates a competitive environment where advertisers compete for the best prices, thereby maximizing the revenue for the social networks.
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While many people know Facebook and TikTok as social media networks, they are actually both B2B businesses with advertisers as their main customer. Facebook, Google, TikTok, and many other social networks that incorporate an ad revenue model use a method known as dynamic pricing to charge customers different rates depending on how large of an audience they want to reach. These advertisers then compete with other sellers for the best prices.
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Does your team need better ways to close leads? Don’t miss your sales targets due to misqualified leads or poor sales controls. Extract from our compi...
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