Fusion plays a significant role in a company's growth strategy. It refers to the process of tightly integrating a company's external brand and internal culture. Companies that successfully achieve this fusion tend to perform better in terms of financial results, customer approvals, and employee satisfaction. This is because a strong alignment between a company's brand and culture can enhance its market relevance and competitiveness.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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