What role does leadership play in shaping a company's culture?

A company's culture can be leveraged to attract and retain top talent by showcasing its values, mission, and work environment. This can be done through various channels such as the company's website, social media, and during interviews. A strong and positive culture can attract like-minded individuals who align with the company's values and mission. Additionally, a supportive and inclusive culture can help retain employees by making them feel valued and engaged.

Some ways to engage employees in shaping a company's culture include involving them in decision-making processes, encouraging open communication, providing opportunities for professional development, and recognizing their contributions. It's also important to create an environment where employees feel valued and appreciated, as this can foster a sense of ownership and commitment to the company's culture.

A company can improve its culture to better align with its business goals by focusing both internally and externally. It should pay attention to various areas of its business, showing intentionality, organization, and seriousness about its culture. This can be visually represented through a radial map, which, while not every detail may be read into, presents a clear picture of the company's commitment to its culture.