What role does problem-solving play in the innovation process?

Problem-solving plays a crucial role in the innovation process. It helps in understanding the customer's needs and designing new products accordingly. It also aids in analyzing and testing changes, minimizing risks, and supporting the overall innovation within an organization.

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Innovative ideas are not just something new, they provide value and solve problems. It takes "buy-in" from an organization to support innovation. Understanding customer's needs are critical to design new products. Change requires analysis and testing just like any other experimental effort. Minimizing risks is possible with the right approach.

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